It has been talked about.
I give him a big pass because he is prepared to do it, not many would. The brains of the operation seems to be his wife, he has certain interests, this is obviously Marketing and of course WoM.
I am watching and not under any pressure, but sometimes I am shouting silently noooooo. And there are things like his 90 Day Rule, which he now seems to have modified to a 60 Day Rule and then applies that weirdly.
But it is good watching for some of the train wrecks.