Chick-Fil-A takes perception dive with fast food eaters

[^_^ 5,021]

Chick-Fil-A's perception with fast food eaters nationwide has taken a significant hit in most regions of the US, including the South where most of its restaurants are located, since president and COO Dan Cathy's perceived anti-gay remarks on July 16th.

In the Midwest, Chick-Fil-A's perception jumped up for a week and has tapered off to where it was before the interview was published.

As the controversy has snowballed, the company's overall consumer brand health with fast food eaters has dropped to its lowest levels since at least mid-August 2010.

It is also the first time Chick-Fil-A has sunk below the fast food consumer perception average of the top QSR restaurant chains.

Chick-Fil-A was one of the top five best perceived QSR restaurant chains in the U.S. over the first half of this year, according to YouGov BrandIndex data.

Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement.

http://research.yougov.com/news/2012/07/27/chck-fil-takes-perception-dive-fast-food-eaters/

[I AM NOT THAT GUY 5,715]

Fast food eaters are actually a demographic group? How pathetic.

[The Nature Boy 4,224]

Chick-Fil-A's perception with fast food eaters nationwide has taken a significant hit in most regions of the US, including the South where most of its restaurants are located, since president and COO Dan Cathy's perceived anti-gay remarks on July 16th.

In the Midwest, Chick-Fil-A's perception jumped up for a week and has tapered off to where it was before the interview was published.

As the controversy has snowballed, the company's overall consumer brand health with fast food eaters has dropped to its lowest levels since at least mid-August 2010.

It is also the first time Chick-Fil-A has sunk below the fast food consumer perception average of the top QSR restaurant chains.

Chick-Fil-A was one of the top five best perceived QSR restaurant chains in the U.S. over the first half of this year, according to YouGov BrandIndex data.

Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement.

http://research.youg...st-food-eaters/

You sure could not tell it today. I was in a local store at 3:00 PM and it was almost standing room only. The clerk told me that had not been this busy at 3:00 PM in ages.

[lostinblue 1,989]

Chick-Fil-A's perception with fast food eaters nationwide has taken a significant hit in most regions of the US, including the South where most of its restaurants are located, since president and COO Dan Cathy's perceived anti-gay remarks on July 16th.

In the Midwest, Chick-Fil-A's perception jumped up for a week and has tapered off to where it was before the interview was published.

As the controversy has snowballed, the company's overall consumer brand health with fast food eaters has dropped to its lowest levels since at least mid-August 2010.

It is also the first time Chick-Fil-A has sunk below the fast food consumer perception average of the top QSR restaurant chains.

Chick-Fil-A was one of the top five best perceived QSR restaurant chains in the U.S. over the first half of this year, according to YouGov BrandIndex data.

Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement.

http://research.yougov.com/news/2012/07/27/chck-fil-takes-perception-dive-fast-food-eaters/

Chick Fil A has 1600 stores in 40 states and do over a billion a year in revenue. I don't think they really give a s*%t what liberals do.

[The Nature Boy 4,224]

Fast food eaters are actually a demographic group? How pathetic.

You don't ever eat fast food ? i do and I am not overw...Oh ####### yes I am you may be on to something

[X Factor 1,110]

You sure could not tell it today. I was in a local store at 3:00 PM and it was almost standing room only. The clerk told me that had not been this busy at 3:00 PM in ages.

Chick-Fil-A takes perception dive with fast food eaters

Guess that perception is false.

[I AM NOT THAT GUY 5,715]

You don't ever eat fast food ? i do and I am not overw...Oh ####### yes I am you may be on to something

I started low carbing years ago. If not for the wife, I would never set foot in a fast food restaurant. She gets me to take her to Carl's jr. once a week, or a Mexican restaurant, which I prefer. However, I have been slipping lately. Too many places have fresh chocolate chip cookies.

Edited July 29, 2012 by The Patriot

[Ban Hammer 12,842]

Fast food eaters are actually a demographic group? How pathetic.

they're called bachelors.

[spookyturtle 9,465]

The real question is what percentage of fast food eaters are gay.

[Obama 2012 1,714]

The real question is what percentage of fast food eaters are gay.

Sonic has the foot long Coney. We should check their first.

[spookyturtle 9,465]

Sonic has the foot long Coney. We should check their first.

:lol:

[del-2-5-2014 1,339]

I've never set foot inside a Chi-Fill-A but I will try to stop by one for food at the earliest opportunity to support them. Not that I care that they are Christians or anti Gay or whatever. It's just that I hate bullies.

[The Nature Boy 4,224]

I've never set foot inside a Chi-Fill-A but I will try to stop by one for food at the earliest opportunity to support them. Not that I care that they are Christians or anti Gay or whatever. It's just that I hate bullies.

And that's it in a nutshell with me. I could not care less if Gay people get married. However the idea of Liberal elected officials trying use their government positions to ban them makes me see red. Liberals have been and always will be, much like Stalin. They espouse tolerance and champion the cause of the people, until you disagree with them then it's to he!! with your rights and off to the Gulag.

They are quick to point out how we must tolerate Flag Burning, Paying for urine soaked crosses, etc etc because if we support the constitution it makes us all free, then in the next breath they want to ban and restrict guns, shut down businesses for their opinion, and and the Constitution is irrelevant. They just have no moral anchor.

[Ban Hammer 12,842]

[Rebecca Jo 1,962]

There are two of their restaurants in our town. One inside the mall and one stand-alone on a major road.

As I drove past the big restaurant yesterday at about 5pm, there was one car in the parking lot.