Scented Billboard Gives Off BBQ Smell to Passing Motorists

[Marilyn. 340]

CHARLOTTE, N.C. - The smell of steak along a busy North Carolina highway is coming from what may be a one-of-a-kind scented billboard.

The billboard is fashioned into the shape of a gigantic piece of steak on an even larger fork.

The smell of hickory BBQ fills the air thanks to a generator fan that blows the scents up to thirty to fifty yards away.

Charlotte's Bloom Grocery Store designed the billboard with the help of Scentair Technologies, which typically develops custom fragrances.

Their attempt to grab the attention of drivers seems to be working.

"With all the advertising around, you want to be able to jump out and really grab the consumer's attention," said Angie Hunter of Bloom Grocery Stores.

"Scent is the sense that is closest linked to memory and emotion, so to add scent to an environment, to what you see and what you hear, kind of completes the multi-Sensory experience," added Murray Dameron of Scentair Technologies.

http://www.myfoxdc.com/dpp/news/offbeat/scented-billboard-gives-off-bbq-smell-to-passing-motorists-060310

[Obama 2012 1,714]

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[Trumplestiltskin 5,791]

Perhaps the military can use that technology to convey the smell of a battlefield in their recruitment ads.

[Usui Takumi 1,562]

Perhaps the military can use that technology to convey the smell of a battlefield in their recruitment ads.

Haha, sorry I'm just think of the fighting machine that was supposed to consume battlefield materials as an energy source.

[spookyturtle 9,465]

I can think of a few other good ideas for scented billboards but it may be a violation of TOS.

[CDAgirlMI 51]

I saw this somewhere.

Odd, but kinda funny.

[john & jean 37]

if you pass a Charmin billboard, roll up the windows,FAST

[Ban Hammer 12,861]

I can think of a few other good ideas for scented billboards but it may be a violation of TOS.

eu de sheep flock?

[natty bumppo 289]

Perhaps the military can use that technology to convey the smell of a battlefield in their recruitment ads.

only if you volunteer to enlist ... at least it will be something you can say you stand for ... cause it's obvious you stand for nothing other than yourself ...

[Trumplestiltskin 5,791]

only if you volunteer to enlist ... at least it will be something you can say you stand for ... cause it's obvious you stand for nothing other than yourself ...

Did I hear that right, a self-titled conservative telling someone else how that stand for nothing other than themselves? Irony Much!?

I thought you lot didn't give a $hit about your fellow countrymen, and that for all you care they could die in a ditch so long as you don't have to bear any portion of the cost of their healthcare, or their unemployment benefit.

[elmcitymaven 9,711]

Oh hush with your socialist twaddle. You'll have us all denied our capitalist bacon with talk like that.

[Pinocchio Liberal 268]

Did I hear that right, a self-titled conservative telling someone else how that stand for nothing other than themselves? Irony Much!?

I thought you lot didn't give a $hit about your fellow countrymen, and that for all you care they could die in a ditch so long as you don't have to bear any portion of the cost of their healthcare, or their unemployment benefit.

Late night at the gay bar?

[Trumplestiltskin 5,791]

Late night at the gay bar?

I don't know what you're talking about, Marc - it's people like you that Natty dislikes. He'd rather you didn't get that 3rd liver.

[elmcitymaven 9,711]

No, he'd like to keep that liver available for his imminent transplant. I hear he's moved up the queue!

[Nagishkaw 510]

http://www.youtube.com/watch?v=HuxnaHiiiqM