Playboy - It's all about the brand

[scandal 951]

*sniff* Devin Devasquez Miss June 1985 you will always have my .

http://newsblogs.chicagotribune.com/towert...nny-money-.html

Only so much play in Playboy, even as it chases bunny money

The bunny is money, so look for the Playboy brand on even more products as the media company looks to expand its global licensing business.

Sex toys won't be among them, however, according to Jerome Kern, Playboy Enterprises' interim chairman and chief executive. Kern wants to take the iconic bunny more mainstream in expanding what last year was a $40.4 million business for the company, which posted a first-quarter net loss of $13.7 million earlier this week.

Kern also hinted Wednesday that there may be two Playmates when Playboy magazine publishes its first double July/August issue later this year.

The reduction in frequency is part of a strategy to reverse declines at Playboy's nearly 56-year-old flagship publication. The magazine suffered a 16 percent year-to-year decline in first-quarter revenue and expects its print ad revenue will be down 39 percent in the second quarter compared with the same span in 2008.

“I envision having a magazine,” Kern said. “I don’t want a magazine that’s ... in intensive care. I want a magazine that stands for the brand [and] is out with the public, but isn't going to eat us alive. That's what we're trying to figure out."

The magazine's June issue, set to hit newsstands soon, is being touted by the company as offering "a younger and fresher look," while Kern has said there need to be "radical changes to the magazine business model."

Kern spoke briefly with reporters at the company's Chicago headquarters between Wednesday's quick, uneventful annual shareholder meeting and subsequent a board meeting in which the company's directors planned to discuss the search for a new regular CEO.

Playboy is looking for a successor to Christie Hefner, founder Hugh Hefner's daughter, who left the company earlier this year. The elder retains a controlling stake in the company and the titles of chief creative officer and editor in chief.

In a call Monday with analysts, Alex Vaickus, who oversees Playboy's global licensing, talked about the company's branding of apparel, jewelry, accessories, Playboy energy drink, Cody men’s fragrances and resort venues.

"Our goal," Vaickus said, "is to create products and distribution deals that can work across a wide array of retailers, domestically and internationally, ranging from hip department stores to mass market retailers."

Our unabashed dictionary defines Playboy as an heir-brushed business trying not to lose its shirt.

[Bobby+Umit 161]

Susie Scott will always be in my

Sadly, I knew I had to stop reading Playboy when the birthdates of the models were after my own. Way after

[Nagishkaw 510]

[scandal 951]

Susie Scott will always be in my

Sadly, I knew I had to stop reading Playboy when the birthdates of the models were after my own. Way after

Reading huh? Just the articles...

We're dating ourselves Bobby. sigh.... those were the days.

Anyway, while gentlemen such as yourself may prefer blondes, I guess I just ain't no gentleman

Devin of the cascading raven locks will always be the one for me!

[trinket 30]

How pathetic of me that I have never held Playboy prior to landing in US.....ok not pathetic of me but it's banned in India.

The first thing I wanted to search through my husbands "book collection" was playboy. Hmmm I was kind of disappointed seeing serious articles, in my mind Playboy was all about big bosom and bunny rabbits -_-

[trinket 30]

..double post

Edited May 14, 2009 by trinket

[Nagishkaw 510]

How pathetic of me that I have never held Playboy prior to landing in US.....ok not pathetic of me but it's banned in India.

The first thing I wanted to search through my husbands "book collection" was playboy. Hmmm I was kind of disappointed seeing serious articles, in my mind Playboy was all about big bosom and bunny rabbits -_-

Maybe cos the 'other' pages were stuck together?

[Niels Bohr 72]

I heard Hughe Hefner was selling one of his mansion.

[scandal 951]

How pathetic of me that I have never held Playboy prior to landing in US.....ok not pathetic of me but it's banned in India.

The first thing I wanted to search through my husbands "book collection" was playboy. Hmmm I was kind of disappointed seeing serious articles, in my mind Playboy was all about big bosom and bunny rabbits -_-

Maybe cos the 'other' pages were stuck together?

!!!!! I LOVE IT!

Wait... are u looking at my old mags?

[Nagishkaw 510]

Mags isn't old!

[trinket 30]

How pathetic of me that I have never held Playboy prior to landing in US.....ok not pathetic of me but it's banned in India.

The first thing I wanted to search through my husbands "book collection" was playboy. Hmmm I was kind of disappointed seeing serious articles, in my mind Playboy was all about big bosom and bunny rabbits -_-

Maybe cos the 'other' pages were stuck together?

His keyboard is stickier than playboy pages.......someone please kill me

Edited May 14, 2009 by trinket

[Niels Bohr 72]

Back in 1985, you had the internet?

[one...two...tree 2,762]

I think magazines like FHM and Maxim really hurt Playboy's readership.

[Niels Bohr 72]

Growing up in my teens years, I've also had thoughts of sleeping with pornstars. However, I never bought or seen a playboy magazine once. I have seen porn magazine, but not playboy. And, I never subsribe to them. My parents will kill me if I had porn or look like a pervert.

[Nagishkaw 510]

How pathetic of me that I have never held Playboy prior to landing in US.....ok not pathetic of me but it's banned in India.

The first thing I wanted to search through my husbands "book collection" was playboy. Hmmm I was kind of disappointed seeing serious articles, in my mind Playboy was all about big bosom and bunny rabbits -_-

Maybe cos the 'other' pages were stuck together?

His keyboard is stickier than playboy pages.......someone please kill me

Let's hope you don't have to use it after him.