I don’t disagree, but it is interesting how the company responds (see below) in a hypocritical fashion. Maybe the company should say if you want better tyre life, don’t buy an EV.
One of the big marketing strategies behind EV’s is they are fun to drive with instant torque, with 0-60 times regularly emphasized, low CoGs so cornering is great, etc. I remember @Mike E telling us this was the main reason he bought his Tesla which is just fine. The problem is that this marketing works for the early adopters, but as the vehicles go more mainstream, people will be surprised by how poor the tyre life is on EVs simply due to the massive weight increases of the vehicle, and not just because they are launching themselves from a stop sign or red light or trying to take a corner at 50. We also need to remember that the tyre wear directly translates into emissions of particulates and VOCs.
A spokesman said: “Tyre longevity is influenced by a wide range of factors, most importantly the way in which the vehicle is driven, for example, hard cornering, braking and acceleration can cause more wear than gentle driving.”