Burger wars: Jack in the Box sued over ad

[peejay 327]

Burger wars: Jack in the Box sued over ad

Competitor has a beef over Angus commercial: 'They're not being funny'

The Associated Press

Updated: 11:40 a.m. CT May 27, 2007

LOS ANGELES - The parent company of the Carl's Jr. and Hardee's fast food chains sued rival Jack In The Box Inc. on Friday to stop TV ads that it says suggest Carl's Jr. and Hardee's use cow ####### to make Angus beef hamburgers.

CKE Restaurants Inc. sued Jack In The Box in U.S. District Court on Friday over an ad in which executives laugh hysterically at the word "Angus" and another where the chain's pingpong ball-headed mascot, Jack, is asked to point to a diagram of a cow and show where Angus meat comes from.

"I'd rather not," the pointy-nosed Jack replies.

The employee asking the question traces a circle in the air with his pen while pronouncing the word Angus.

CKE claims the ads create the misleading impression that Jack In The Box's new 100 percent sirloin burgers use a better quality of meat than the Angus beef used by Carl's Jr. and Hardee's. CKE claims the spots confuse consumers by comparing sirloin, a cut of meat found on all cattle, with Angus, which is a breed of cattle.

Executives at San Diego-based Jack In The Box had not seen the lawsuit and could not respond, company spokeswoman Kathleen Anthony said.

Restaurants owned by Burger King Holdings Inc. and McDonald's Corp. also serve Angus beef burgers.

CKE is known for running controversial ads for its chains, including one featuring a scantily clad Paris Hilton washing a car while eating a burger. But CKE claims the Jack In the Box ads go too far.

"They're not being funny," CKE chief executive Andrew F. Puzder said Friday. "They need to stop misleading people about what Angus beef is."

Puzder said that the company asked Jack In the Box to drop the ads, but that the chain refused and pointed to a Carl's Jr. TV spot suggesting Carl's Jr. milk shakes were superior to those served by competitors.

Puzder said the comparison was not valid because the Carl's Jr. ads did not suggest that Jack In the Box shakes were made from milk that came from an unsavory part of the cow.

http://www.msnbc.msn.com/id/18894390/

[homesick_american 1]

I'm still laughing at that...man, I miss Jack in the Box ads.

[mRx 16]

I ate at Carls Jr. the other day. It was the first time I had been there in 5 years. I got one of their ####### Beef Burgers, and then I immediately remembered why I had'nt ate there in 5 years.

[MissStacey 1]

I ate at Carls Jr. the other day. It was the first time I had been there in 5 years. I got one of their ####### Beef Burgers, and then I immediately remembered why I had'nt ate there in 5 years.

lol!

[StarProg 0]

While they may be funny, I've always thought the Jack in the Box ads were very strange because Jack is a very mean "person" and the ads never make me feel like eating at his restaurant.

[MissStacey 1]

I have never tried Jack in the Box. They don't have them in Canada.

They don't have Carls jr here either.

[eric&gen 0]

Jack in the Box sounds good right now. lol

[MissStacey 1]

Bum Burgers!

[Alex+R 0]

I have never tried Jack in the Box. They don't have them in Canada.

They don't have Carls jr here either.

We don't have them here in not-quite-Canada Minnesota, either. Some restaurants we don't have still advertise here (like Sonic) but not those.

[mRx 16]

I have never tried Jack in the Box. They don't have them in Canada.

They don't have Carls jr here either.

We don't have them here in not-quite-Canada Minnesota, either. Some restaurants we don't have still advertise here (like Sonic) but not those.

Yeah tell me about it! I hate those delicious looking Sonic commercials! They have them on TV all the time, and the nearest Sonic is like 500 miles away!

[Alex+R 0]

I have never tried Jack in the Box. They don't have them in Canada.

They don't have Carls jr here either.

We don't have them here in not-quite-Canada Minnesota, either. Some restaurants we don't have still advertise here (like Sonic) but not those.

Yeah tell me about it! I hate those delicious looking Sonic commercials! They have them on TV all the time, and the nearest Sonic is like 500 miles away!

Hehehe. We took a road trip to the South the first month Rey was here and we passed a bunch of Sonics. I was like, "oooo from the commercials!" We deliberated about whether or not we could drive in to a fast food chain just for the kitsch value, but we decided we couldn't look ourselves in the mirror the next day if we did it so we took a pass. I mean seriously, it's the restaurant for people who are not only too lazy to get out of their car to get their food, but also too lazy to take the food into their house to eat it.