Microsoft Apologizes For Photoshop Blunder

[Niels Bohr 72]

Microsoft apologized Tuesday for using photo editing techniques to change the race of a person depicted on the company's Web site.

In a photo on the company's U.S. Web site, three businesspeople--one black, one white and one Asian are shown as part of a pitch for Microsoft's business productivity software. In the same photo on the site of Microsoft's Polish subsidiary, a white head is placed over the black person's body, although the hand is not changed.

The move sparked controversy after it was noticed, quickly making the rounds on Twitter and various Web sites.

"We are looking into the details of this situation," a Microsoft representative told CNET News. "We apologize and are in the process of pulling down the image" from the Polish site. Microsoft also apologized on its corporate Twitter feed.

[alienlovechild 75]

Hey, at least the Asian guy wasn't swapped as well.

Deja vu

http://www.visajourney.com/forums/index.php?showtopic=214965

[Trumplestiltskin 5,791]

Its actually pretty standard to target advertising towards the ethnic diversity (or lack of) in a particular country.

Kinda weird to do it with photoshop though, they usually just hire some different actors for a reshoot.

[one...two...tree 2,762]

I'm glad you found the ad, Niels. That's heelarious.

[Nagishkaw 510]

Uh oh.

[one...two...tree 2,762]

It's such a horrible hack job too. Oh my...the person who did that and the person who told them to do it should be laughed out of the ad business.

[ddartt1 2]

[Empress of Groovy 373]

It looks like he's having some neck trouble. Considering the smile, he's probably on some good pain meds.

[thepizzadude 26]