airline that charges by the pound

[Amby 490]

Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Gyro ad agency.

In light blue banners throughout the papers — as well as on their Web site, Philly.com — Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site www.flyderrie-air.com.

Philadelphia Media Holdings spokesman Jay Devine said the goal is to "demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people's faces."

The company will track traffic to the Derrie-Air site. Devine said there's already buzz about the campaign on online blogs.

Visitors to the airline site learn that Derrie-Air is the world's only carbon-neutral luxury airline, and it justifies its fare policy by saying that it takes more fuel to move heavier objects. The carrier pledges to plant trees to offset every pound of carbon its planes release into the atmosphere.

Derrie-Air's sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.

Those who scroll to the bottom of the home page find out the truth behind Derrie-Air.

A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens."

"In other words," it says, "smile, we're pulling your leg."

http://www.sfgate.com/cgi-bin/article.cgi?.../f103042D45.DTL

[amiquechu 0]

Police had to use excessive force today at the Philadelphia Daily News headquarters, as protestors threatened to eat the people responsible for the cruel and insensitive joke

[Ban Hammer 12,835]

Police had to use excessive force today at the Philadelphia Daily News headquarters, as protestors threatened to eat the people responsible for the cruel and insensitive joke

[zqt3344 21]

That Airline will do very well in the USA and make billions! look at all the fat people living in the USA now, I mean it is ridiculous, and they cause all our health care costs to rise and all our food and gas shortages while consuming more then their fair share! I say charge that FAT tax now on the airlines and surcharge their fat A _ _es now!

Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Gyro ad agency.

In light blue banners throughout the papers — as well as on their Web site, Philly.com — Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site www.flyderrie-air.com.

Philadelphia Media Holdings spokesman Jay Devine said the goal is to "demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people's faces."

The company will track traffic to the Derrie-Air site. Devine said there's already buzz about the campaign on online blogs.

Visitors to the airline site learn that Derrie-Air is the world's only carbon-neutral luxury airline, and it justifies its fare policy by saying that it takes more fuel to move heavier objects. The carrier pledges to plant trees to offset every pound of carbon its planes release into the atmosphere.

Derrie-Air's sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.

Those who scroll to the bottom of the home page find out the truth behind Derrie-Air.

A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens."

"In other words," it says, "smile, we're pulling your leg."

http://www.sfgate.com/cgi-bin/article.cgi?.../f103042D45.DTL

[Trumplestiltskin 5,791]

That Airline will do very well in the USA and make billions! look at all the fat people living in the USA now, I mean it is ridiculous, and they cause all our health care costs to rise and all our food and gas shortages while consuming more then their fair share! I say charge that FAT tax now on the airlines and surcharge their fat A _ _es now!

Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Gyro ad agency.

In light blue banners throughout the papers — as well as on their Web site, Philly.com — Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site www.flyderrie-air.com.

Philadelphia Media Holdings spokesman Jay Devine said the goal is to "demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people's faces."

The company will track traffic to the Derrie-Air site. Devine said there's already buzz about the campaign on online blogs.

Visitors to the airline site learn that Derrie-Air is the world's only carbon-neutral luxury airline, and it justifies its fare policy by saying that it takes more fuel to move heavier objects. The carrier pledges to plant trees to offset every pound of carbon its planes release into the atmosphere.

Derrie-Air's sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.

Those who scroll to the bottom of the home page find out the truth behind Derrie-Air.

A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens."

"In other words," it says, "smile, we're pulling your leg."

http://www.sfgate.com/cgi-bin/article.cgi?.../f103042D45.DTL

Fat = Evil. Got it - I see. Good luck with that one.

[LaGreenEyes 0]

This is SO funny! Especially since I work for an airline..makes it funnier I'm forwarding it to my airline friends!

[zqt3344 21]

FAT is BACK! So charge by the pound!

This is SO funny! Especially since I work for an airline..makes it funnier I'm forwarding it to my airline friends!