EB2 NIW - Does a retail analytics–focused NIW endeavor make sense?

[av8 0]

Hi everyone,

I’m considering applying for EB-2 NIW and wanted to get some honest feedback on whether my profile and proposed endeavor sound strong enough.

My background:

• Master’s in Quantitative Management (Business Analytics) from Duke

• Post grad in Applied Stats

• Currently working in the U.S. in a Business Analytics role in the retail sector

• ~4 years of total work experience (including international experience)

• Strong focus on data analysis, analytics, and decision-making in large-scale retail environments

My concern:
My work sits at the intersection of business (retail) and analytics/AI, and I’m worried this may come across as too broad or “basic” compared to more traditional STEM or research-heavy NIW cases.

Proposed endeavor (high level):

Applying statistical and economic analysis to evaluate pricing dynamics, consumer demand, and supply-chain resilience in U.S. retail markets, with the goal of improving affordability, market stability, and economic efficiency at a national level.

Publications / research:
I don’t currently have any publications. I’m planning to write and submit 3–4 applied research or data-driven papers this year, using public datasets and industry-relevant problems to strengthen my NIW profile.

For those who have applied for or received NIW:

• Does an endeavor like this sound viable for NIW if framed correctly?

• How critical were publications and citation counts in your case?

• Is it worth prioritizing conferences or media coverage early on?

I’d really appreciate any candid feedback, even if it’s critical. Just trying to sanity-check before fully committing to the process.

Thanks in advance!

[appleblossom 5,688]

My first thought is why EB2 NIW if you're already working in the US? EB-2 would be much easier, an NIW will be scrutinised more closely, particularly if your employer isn't prepared to petition you - the obvious question will be why aren't they, are you not bringing something unique to the US that they need?

 

Run your case past a couple of good EB experience immigration lawyers and they'll soon tell you if you've got a chance or not. We used Fragomen and they were great.

[Boiler 48,538]

Should you not be maximising profitability not affordability 

 

Agree EB2 would be simpler.

[av8 0]

@appleblossom

Thanks for your comment! I am choosing EB2 NIW as it is a faster process, going through PERM labor would be time taking & I'm working a non H1B sponsored role too. My employer is great but extremely slow in the process.

[Boiler 48,538]

Is your Employer paying for this?