Jump to content
Sign in to follow this  

Studios join Apple's movie-rental service

1 post in this topic

Recommended Posts

Filed: Country: Philippines


Apple CEO Steve Jobs introduces the Macbook Air while giving the keynote address at Apple MacWorld Conference in San Francisco.

By Michelle Quinn, Los Angeles Times Staff Writer

SAN FRANCISCO -- Apple Inc. Chief Executive Steve Jobs may have solved the two biggest stumbling blocks facing digital movie downloads: A lack of things to watch, and reluctance by consumers to fire up their computers to watch a film.

Jobs announced a long-rumored movie rental service through its iTunes Store at the Macworld Conference & Expo. But he added the surprise that the service, which launched today, included films from each of the major studios.

Jobs said iTunes should have more than 1,000 films by the end of February, with new releases available 30 days after the DVD is released. Consumers will pay $2.99 for older films and $3.99 for new releases, then get 30 days to watch it on their computers, iPods or iPhones.

But what about the TV? Jobs also announced a new version of Apple TV, the set-top box that hasn't sold well since it launched last January. He admitted as much in his keynote presentation but said the newest version would come with a twist: people wouldn't have to turn on their computers to buy or rent videos, then transfer them to the TV. Apple TV will soon let users get videos through a menu on the TV screen.

Apple also cut the device's price to $229, from $299.

"I think we got it all together here," Jobs said. "There is no computer involved here. They are doing it on their couch on their wide screen TV."

Industry analysts said the developments turned Apple into even more of a central player in the future of digital entertainment.

"This is to the movie and the TV industries what iTunes has been to music," said Michael Gartenberg, an analyst with Jupiter Research. "It can be disruptive to a lot of industries over the long run."

One studio executive said Apple's new products remove the barriers to digital distribution.

"This is going to be one of those milestones when you look back on the growth of digital media," said Thomas E. Lesinski, president of digital entertainment at Paramount Pictures. "This is one of those inflection points, where you've got an elegant solution, a well-known platform and now you've got six studios' content available."

Jobs also wowed the crowd of Macworld attendees with the MacBook Air, a new laptop that he called "the world's thinnest." Priced at $1,799, the computer is so thin that Jobs demonstrated it fitting comfortably in an inter-office mailing envelope. It comes with 5 hours of battery life and a full sized keyboard and a 13.3-inch screen. It will start shipping in two weeks.


Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  
- Back to Top -

Important Disclaimer: Please read carefully the Visajourney.com Terms of Service. If you do not agree to the Terms of Service you should not access or view any page (including this page) on VisaJourney.com. Answers and comments provided on Visajourney.com Forums are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Visajourney.com does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. VisaJourney.com does not condone immigration fraud in any way, shape or manner. VisaJourney.com recommends that if any member or user knows directly of someone involved in fraudulent or illegal activity, that they report such activity directly to the Department of Homeland Security, Immigration and Customs Enforcement. You can contact ICE via email at Immigration.Reply@dhs.gov or you can telephone ICE at 1-866-347-2423. All reported threads/posts containing reference to immigration fraud or illegal activities will be removed from this board. If you feel that you have found inappropriate content, please let us know by contacting us here with a url link to that content. Thank you.
  • Create New...