Coke bids for healthier image

[Saddle Bronc 124]

http://news.bbc.co.uk/2/hi/business/6692877.stm

Coca-Cola bids for healthy image

Coca-Cola has bought out New York state-based health drinks firm Glaceau for $4.1bn (£2bn).

The deal, Coca-Cola's biggest ever acquisition, marks a massive investment in the market for beverages trading on a sporty lifestyle.

Glaceau will continue to operate as a stand-alone business unit of Coca-Cola, which wants the new product range to kick-start lacklustre US sales.

Coca-Cola promised that Glaceau would "create value" for its shareholders.

Global interest

Glaceau was founded in 1996 and attracted a $677m investment from Indian conglomerate Tata in 2006. That stake valued the Glaceau business at $2.2bn.

Coca-Cola has enjoyed a successful launch of its calorie-free Coke Zero in Europe earlier this year, emphasising the potential for branching away from sweeter beverages.

Glaceau presents itself as a purveyor of "responsible hydration".

Its three top executives, including CEO and founder J Darius Bikoff, will remain in place for at least three years, according to Coca-Cola.

Note: as if it hadn't had ample opportunity earlier (by emphasising fruit juice more than pop)

Edited May 25, 2007 by CherryXS

[one...two...tree 2,762]

http://news.bbc.co.uk/2/hi/business/6692877.stm

Coca-Cola bids for healthy image

Coca-Cola has bought out New York state-based health drinks firm Glaceau for $4.1bn (£2bn).

The deal, Coca-Cola's biggest ever acquisition, marks a massive investment in the market for beverages trading on a sporty lifestyle.

Glaceau will continue to operate as a stand-alone business unit of Coca-Cola, which wants the new product range to kick-start lacklustre US sales.

Coca-Cola promised that Glaceau would "create value" for its shareholders.

Global interest

Glaceau was founded in 1996 and attracted a $677m investment from Indian conglomerate Tata in 2006. That stake valued the Glaceau business at $2.2bn.

Coca-Cola has enjoyed a successful launch of its calorie-free Coke Zero in Europe earlier this year, emphasising the potential for branching away from sweeter beverages.

Glaceau presents itself as a purveyor of "responsible hydration".

Its three top executives, including CEO and founder J Darius Bikoff, will remain in place for at least three years, according to Coca-Cola.

Note: as if it hadn't had ample opportunity earlier (by emphasising fruit juice more than pop)

I think Glaceau makes the Vitamin Water and they seem to be part of the surge of energy drinks that are so popular right now. I just don't get the rage behind Red Bull or Rockstar drinks. Coca-Cola is probably trying to come up with ways to maintain their market share of beverages, as people are drinking less sodas.

[Hilarious Clinton 452]

http://news.bbc.co.uk/2/hi/business/6692877.stm

Coca-Cola bids for healthy image

Coca-Cola has bought out New York state-based health drinks firm Glaceau for $4.1bn (£2bn).

The deal, Coca-Cola's biggest ever acquisition, marks a massive investment in the market for beverages trading on a sporty lifestyle.

Glaceau will continue to operate as a stand-alone business unit of Coca-Cola, which wants the new product range to kick-start lacklustre US sales.

Coca-Cola promised that Glaceau would "create value" for its shareholders.

Global interest

Glaceau was founded in 1996 and attracted a $677m investment from Indian conglomerate Tata in 2006. That stake valued the Glaceau business at $2.2bn.

Coca-Cola has enjoyed a successful launch of its calorie-free Coke Zero in Europe earlier this year, emphasising the potential for branching away from sweeter beverages.

Glaceau presents itself as a purveyor of "responsible hydration".

Its three top executives, including CEO and founder J Darius Bikoff, will remain in place for at least three years, according to Coca-Cola.

Note: as if it hadn't had ample opportunity earlier (by emphasising fruit juice more than pop)

Most (much?) fruit juice is not much better than pop. All sugar. Just because it's natural it doesn't mean it's good for you.