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The creator of Pepe the Frog has symbolically killed off the cartoon frog, effectively surrendering control of the character to the far right.

Matt Furie, an artist and children’s book author, created the now-infamous frog as part of his “Boy’s Club” series on MySpace in 2005. Pepe took on a life of its own online as a meme, before being eventually adopted as a symbol by the “alt-right” in the lead-up to last year’s US election.

In September, Hillary Clinton identified Pepe the Frog as a racist hate symbol, and Pepe was added to the Anti-Defamation League’s database of hate symbols.

Furie launched a campaign to “Save Pepe”, flooding the internet with “peaceful or nice” depictions of the character in a bid to shake its association with white supremacy and antisemitism.

But he now seems to have conceded defeat, killing the character off in a one-page strip for the independent publisher Fantagraphics’ Free Comic Book Day. It showed Pepe laid to rest in an open casket, being mourned by his fellow characters from Boy’s Club.

Furie had been attempting to wrench back his “peaceful frog-dude” – whom he has often said he imagined as an extension of his personality – for more than six months. Pepe’s passing has been interpreted of his ceding control of the character.

Shaun Manning wrote in Comic Book Resources that “the rehabilitation of Pepe was always going to be a struggle, and it’s hard to imagine Furie taking much joy in creating new Pepe strips knowing that, whatever his own intentions, the character would be read through tinted lenses”.

“While it’s unlikely Pepe’s official death will stop extremists from co-opting his image, this was, perhaps, the most effective way for Furie to reclaim his character; Pepe’s soul has returned to his creator. Rest in Peace.”

 

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