Jump to content
Sign in to follow this  

Belvedere Vodka apologizes for ad making light of sexual assault

1 post in this topic

Recommended Posts



By Dylan Stableford | The Cutline – 1 hr 11 mins ago

Belvedere Vodka is battling what you might call a severe PR hangover after sparking a firestorm with an ad critics say makes light of sexual assault.

The ad, posted to its Facebook page on Saturday, shows a distressed woman being groped from behind by a man alongside the copy: "UNLIKE SOME PEOPLE, BELVEDERE ALWAYS GOES DOWN SMOOTHLY."

Following a swift backlash, the company removed the image and its president issued an apology on Facebook:

My name is Charles Gibb and I am the President of Belvedere Vodka. I would like to personally apologize for the offensive post that recently appeared on our Facebook page. It should never have happened. I am currently investigating the matter to determine how this happened and to be sure it never does so again. The content is contrary to our values and we deeply regret this lapse.

The company also made an unspecified donation to RAINN, the Rape, Abuse and Incest National Network, Gibb said, "as an expression of our regret over this matter."

RAINN followed up with its own Facebook post giving Belvedere credit for its response:

We got a call from Belvedere Vodka's president, who was profusely apologetic about an offensive Facebook post yesterday. He stressed how much it was contrary to his values and what Belvedere stands for, and that he feels awful about it. He offered to make a generous donation to RAINN to support our work to help victims of sexual violence and educate the public. Nice to see a company that not only undoes its mistake but looks for a way to do good afterwards.

Of course, this isn't the first time a vodka company has backpedaled over an offensive ad. Last month, Wodka, a New York-based vodka bottler, came under fire for a billboard that touted its beverage as "ESCORT QUALITY" at "HOOKER PRICING."

In December, the company was forced to remove one of its Manhattan billboards after residents and Jewish groups complained its message ("CHRISTMAS QUALITY. HANNUKAH PRICING") was anti-Semitic.


"I want to take this opportunity to mention how thankful I am for an Obama re-election. The choice was clear. We cannot live in a country that treats homosexuals and women as second class citizens. Homosexuals deserve all of the rights and benefits of marriage that heterosexuals receive. Women deserve to be treated with respect and their salaries should not depend on their gender, but their quality of work. I am also thankful that the great, progressive state of California once again voted for the correct President. America is moving forward, and the direction is a positive one."

Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  
- Back to Top -

Important Disclaimer: Please read carefully the Visajourney.com Terms of Service. If you do not agree to the Terms of Service you should not access or view any page (including this page) on VisaJourney.com. Answers and comments provided on Visajourney.com Forums are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Visajourney.com does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. VisaJourney.com does not condone immigration fraud in any way, shape or manner. VisaJourney.com recommends that if any member or user knows directly of someone involved in fraudulent or illegal activity, that they report such activity directly to the Department of Homeland Security, Immigration and Customs Enforcement. You can contact ICE via email at Immigration.Reply@dhs.gov or you can telephone ICE at 1-866-347-2423. All reported threads/posts containing reference to immigration fraud or illegal activities will be removed from this board. If you feel that you have found inappropriate content, please let us know by contacting us here with a url link to that content. Thank you.