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Obama 2012

20 Predictions For The Next 25 Years.....

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Not going to post all but one as it's a long article... so click the link to read/comment.

#5 is interesting/true though. Too many idiots out there trying to tell us what's best for us and save us from ourselves. All candies will probably say "chocolate" or "sugar based compound" or some stupid ####### like that! :rolleyes:

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http://www.guardian.co.uk/society/2011/jan/02/25-predictions-25-years

5 Advertising: 'All sorts of things will just be sold in plain packages'

If I'd been writing this five years ago, it would have been all about technology: the internet, the fragmentation of media, mobile phones, social tools allowing consumers to regain power at the expense of corporations, all that sort of stuff. And all these things are important and will change how advertising works.

But it's becoming clear that what'll really change advertising will be how we relate to it and what we're prepared to let it do. After all, when you look at advertising from the past the basic techniques haven't changed; what seems startlingly alien are the attitudes it was acceptable to portray and the products you were allowed to advertise.

In 25 years, I bet there'll be many products we'll be allowed to buy but not see advertised – the things the government will decide we shouldn't be consuming because of their impact on healthcare costs or the environment but that they can't muster the political will to ban outright. So, we'll end up with all sorts of products in plain packaging with the product name in a generic typeface – as the government is currently discussing for cigarettes.

But it won't stop there. We'll also be nudged into renegotiating the relationship between society and advertising, because over the next few years we're going to be interrupted by advertising like never before. Video screens are getting so cheap and disposable that they'll be plastered everywhere we go. And they'll have enough intelligence and connectivity that they'll see our faces, do a quick search on Facebook to find out who we are and direct a message at us based on our purchasing history.

At least, that'll be the idea. It probably won't work very well and when it does work it'll probably drive us mad. Marketing geniuses are working on this stuff right now, but not all of them recognise that being allowed to do this kind of thing depends on societal consent – push the intrusion too far and people will push back.

Society once did a deal accepting advertising because it seemed occasionally useful and interesting and because it paid for lots of journalism and entertainment. It's not necessarily going to pay for those things for much longer so we might start questioning whether we want to live in a Blade Runner world brought to us by Cillit Bang.


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This one is interesting.

14 Architecture: What constitutes a 'city' will change

In 2035, most of humanity will live in favelas. This will not be entirely wonderful, as many people will live in very poor housing, but it will have its good side. It will mean that cities will consist of series of small units organised, at best, by the people who know what is best for themselves and, at worst, by local crime bosses.

Cities will be too big and complex for any single power to understand and manage them. They already are, in fact. The word "city" will lose some of its meaning: it will make less and less sense to describe agglomerations of tens of millions of people as if they were one place, with one identity. If current dreams of urban agriculture come true, the distinction between town and country will blur. Attempts at control won't be abandoned, however, meaning that strange bubbles of luxury will appear, like shopping malls and office parks. To be optimistic, the human genius for inventing social structures will mean that new forms of settlement we can't quite imagine will begin to emerge.

All this assumes that environmental catastrophe doesn't drive us into caves. Nor does it describe what will happen in Britain, with a roughly stable population and a planning policy dedicated to preserving the status quo as much as possible. Britain in 25 years' time may look much as it does now, which is not hugely different from 25 years ago.

And this one is just sad.

20 Storytelling: 'Eventually there'll be a Twitter classic'

Are you reading fewer books? I am and reading books is sort of my job. It's just that with the multifarious delights of the internet, spending 20 hours in the company of one writer and one story needs motivation. It's worth doing, of course; like exercise, its benefits are many and its pleasures great. And yet everyone I know is doing it less. And I can't see that that trend will reverse.

That's the bad news. Twenty-five years from now, we'll be reading fewer books for pleasure. But authors shouldn't fret too much; e-readers will make it easier to impulse-buy books at 4am even if we never read past the first 100 pages.

And stories aren't becoming less popular – they're everywhere, from adverts to webcomics to fictional tweets – we're only beginning to explore the exciting possibilities of web-native literature, stories that really exploit the fractal, hypertextual way we use the internet.

My guess is that, in 2035, stories will be ubiquitous. There'll be a tube-based soap opera to tune your iPod to during your commute, a tale (incorporating on-sale brands) to enjoy via augmented reality in the supermarket. Your employer will bribe you with stories to focus on your job.

Most won't be great, but then most of everything isn't great – and eventually there'll be a Twitter-based classic.

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LOL @ Twitter classic.

It's not all doom and gloom.

3 Global development: 'A vaccine will rid the world of Aids'

7 Physics: 'Within a decade, we'll know what dark matter is'

Some of those predictions seemed like scenes from the Back to The Future movies. Automated cars? Smart clothes?

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i think the AIDS vaccine is very realistic. Probably next 10 years.

I really hope so. They just better be careful not to use the word "cure" or the super-conglomerate Komen Public Administration Trust will crush it.

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