pregnant nun ad banned

[Amby 490]

An ice cream advert showing a heavily-pregnant nun has been banned for "making a mockery" of the beliefs of Roman Catholics.

The ad, for Antonio Federici ice cream, showed the nun holding a tub of ice cream with the slogans "Immaculately conceived" and "Ice cream is our religion".

Ten readers complained that the ad, which appeared in The Lady and Grazia magazines, was offensive to Christians, especially Cataholics, reports the Daily Telegraph.

Banning the image, the Advertising Standards Authority said ads "should contain nothing that is likely to cause serious or widespread offence".

It said: "We considered the use of a nun pregnant through immaculate conception was likely to be seen as a distortion and mockery of the beliefs of Roman Catholics.

"We concluded that to use such an image in a lighthearted way to advertise ice cream was likely to cause serious offence to readers, particularly those who practised the Roman Catholic faith."

Defending the ad, Antonio Federici said the idea of "conception" represented the development of their ice cream, and their use of religious imagery stemmed from their strong feelings towards their product.

The company said it also wished to "comment on and question, using satire and gentle humour, the relevance and hypocrisy of religion and the attitudes of the church to social issues".

The publishers of The Lady received eight complaints made directly to them and said that, in hindsight, it had been a "misjudgement" on their part to publish the ad.

Grazia magazine said it considered that the ad was intended to be lighthearted and not mocking of any religious groups.

http://web.orange.co.uk/article/quirkies/Pregnant_nun_advert_banned

[Danno 1,228]

An ice cream advert showing a heavily-pregnant nun has been banned for "making a mockery" of the beliefs of Roman Catholics.

The ad, for Antonio Federici ice cream, showed the nun holding a tub of ice cream with the slogans "Immaculately conceived" and "Ice cream is our religion".

Ten readers complained that the ad, which appeared in The Lady and Grazia magazines, was offensive to Christians, especially Cataholics, reports the Daily Telegraph.

Banning the image, the Advertising Standards Authority said ads "should contain nothing that is likely to cause serious or widespread offence".

It said: "We considered the use of a nun pregnant through immaculate conception was likely to be seen as a distortion and mockery of the beliefs of Roman Catholics.

"We concluded that to use such an image in a lighthearted way to advertise ice cream was likely to cause serious offence to readers, particularly those who practised the Roman Catholic faith."

Defending the ad, Antonio Federici said the idea of "conception" represented the development of their ice cream, and their use of religious imagery stemmed from their strong feelings towards their product.

The company said it also wished to "comment on and question, using satire and gentle humour, the relevance and hypocrisy of religion and the attitudes of the church to social issues".

The publishers of The Lady received eight complaints made directly to them and said that, in hindsight, it had been a "misjudgement" on their part to publish the ad.

Grazia magazine said it considered that the ad was intended to be lighthearted and not mocking of any religious groups.

http://web.orange.co.uk/article/quirkies/Pregnant_nun_advert_banned

Next thing you know the "First Alert" device company will feature a photo ad of Martin Luther King sprawled on the balcony floor of the Lorain motel with the caption underneath saying

"When time is of the essence, choose FIRST ALERT".

Edited September 15, 2010 by Danno

[Saddle Bronc 124]

Next thing you know the "First Alert" device company will feature a photo ad of Martin Luther King sprawled on the balcony floor of the Lorain motel with the caption underneath saying

"When time is of the essence, choose FIRST ALERT".

How about I produce a beer-ad with a visibly-drunken Muslim (such as the one which founded Pakistan)?

[slim 1,514]

Cataholics,

Sounds about right.

Edited September 17, 2010 by slim

[Bobby+Umit 161]

She could just be fat from eating all that ice cream...

[Saddle Bronc 124]

She could just be fat from eating all that ice cream...