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Do you agree with this quote regarding how people buy cars?

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"I wish it were as simple as people are poorly informed and we just need to do a better job informing them," Clarke (president of General Motors North America) said recently. "I believe many people buy cars as a function of their belief system and not as an act of problem-solving. That is the phenomenon that we face. It's not a matter of giving you more data; it's a matter of combating beliefs."

Source: http://www.washingtonpost.com/wp-dyn/conte...ST2009070800877


Man is made by his belief. As he believes, so he is.

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I believe that most American cars are worthless ####### and hence, I wouldn't buy one.

What if third parties like Edmunds, JD and Consumer Reports said otherwise?

It would take some time for this perception to change. Reputation is one of those things that's rather hard to repair.

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I believe that most American cars are worthless ####### and hence, I wouldn't buy one.

What if third parties like Edmunds, JD and Consumer Reports said otherwise?

It would take some time for this perception to change. Reputation is one of those things that's rather hard to repair.

I'm not talking about perception of a brand by society as a whole. I'm talking about your perception. Just yours. Would you buy American if various third-parties were in agreement that a particular model was excellent?


Man is made by his belief. As he believes, so he is.

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we just bought our first car ever 3 weeks ago...

i think we thought like this:

Price range

Miles per gallon

Longevity

Age of the car (we bought used)


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I believe many people buy cars as a function of their belief system and not as an act of problem-solving

Does that mean people buy cars cause they look pretty, and not because they need some form of transportation? I really don't understand just what the heck that sentence is really saying? I can only imagine he thinks people should be buying his products instead of his competition, and they are misinformed and making irrational choices if they buy from someone else (really... your product is better than your competition... why didn't you say so?)

Edited by maliciant

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Advertisers firmly believe people buy because of belief systems. There is no other explanation for the success of advertising.


Refusing to use the spellchick!

I have put you on ignore. No really, I have, but you are still ruining my enjoyment of this site. .

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I've always used the yardstick criteria of reliability, price (to buy, to operate and to maintain) and does it meet my needs. At one stage in my life it was vital that I could fit a 9' tent ridgepole in my car as I went re-enacting War of 1812 time period almost every weekend.


“...Isn't it splendid to think of all the things there are to find out about? It just makes me feel glad to be alive--it's such an interesting world. It wouldn't be half so interesting if we knew all about everything, would it? There'd be no scope for imagination then, would there?”

. Lucy Maude Montgomery, Anne of Green Gables

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Actually, I find the whole thing mindless. I listened to a program yesterday where some guy was spouting on about how advertising hadn't yet caught onto the best way to use the internet, but that they most certainly would given more time...crazy shite.


Refusing to use the spellchick!

I have put you on ignore. No really, I have, but you are still ruining my enjoyment of this site. .

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