I voted for my fiancee, to broaden the SE Asia base a little bit. So many women in Hanoi are getting their hair highlighted these days. I guess I'm like the rest of the men on this thread. I don't really like it. But I don't like it on white women or black women, either.
Also, everyone is Hanoi seems to be obsessed with remaining pale, to the extent that everyone wears long sleeves, pants, hats, masks, and sometimes even gloves when they go outside and the temperature is over 100 F (near 40 C). Even underarm deodorant has "whitening agents" in it there. My fiancee is no exception. She says a tan looks good on white women, but not on Asian women.
And I should point out that all of these biases are mostly for women. The men don't seem to care. I guess some things are the same the world over.